VIA Airport Board

Juan Longoria is an executive leader with more than 15 years of experience leading large-scale customer operations, business transformation, and global support organizations. He currently serves as the Vice President of Customer Care at Enseo, where he leads strategic initiatives focused on operational excellence, customer experience, artificial intelligence, and business performance. Prior to Enseo, he held multiple executive leadership positions at Zillow and T-Mobile, including Director of Global Care Operations, where he led global customer support organizations and strategic business partnerships across domestic and international markets.

Mr. Longoria earned a Bachelor of Business Management, a Master of Business Administration, and a Master of Science in Management and Leadership from Western Governors University. He is currently pursuing a Doctor of Business Administration, with research focused on leadership, cultural intelligence, and organizational performance.

Beyond his corporate career, Mr. Longoria is the Founder and Executive Director of REVJLO, a nonprofit organization dedicated to expanding educational and economic opportunities across the Rio Grande Valley.

He is committed to applying his experience in strategic leadership, operational excellence, and organizational governance to support the continued growth, regional connectivity, and long-term success of Valley International Airport and the communities it serves.

Ruben Peña is a 1966 HHS graduate.  After earning a law degree from St. Mary’s University School of Law in 1981,  Ruben and his wife Irma returned to Harlingen where he  opened his own law practice in 1994.   Ruben served on the HCISD board of trustees and served as its president.  He also served on the board of the Harlingen Boys and Girls Club and the Harlingen Planning and Zoning Commission.  He is a member of the Harlingen Lions Dawnbreakers Club. Ruben is an Eagle Scout and served as a staff member at Camp Perry while in High School.

Dr. Martha G. Cano is a board certified family physician with South Texas Health Systems Clinics. She is a lifelong resident of Harlingen, and graduated from Harlingen High School. Dr. Cano received a Bachelor’s Degree in biology and chemistry from the University of Texas – Pan American and her medical doctorate from the University of Texas Medical Branch in Galveston. She completed her family medicine residency at Christus Spohn Memorial Hospital in Corpus Christi, where she served as chief resident.  Dr. Cano has been providing medical care to valley residents for over 13 years and also serves on the governing board of South Texas Health Systems.  She is an active member of the Texas Academy of Family Physicians, and has served as a delegate for the Valley Chapter of TAFP.  Dr. Cano lives in Harlingen with her two sons, Matthew and Ryan.

Dan Araiza is a lifelong resident of Harlingen with a deep commitment to public service, education, and community development. He has served Harlingen CISD for 39 years and is currently Principal of the Secondary Alternative Center, bringing decades of leadership and student-focused experience to his work. Mr. Araiza earned a Master’s degree in Educational Administration from the University of Texas at Brownsville and a Bachelor’s degree in Computer Information Systems from Southwest Texas State University.

In addition to his professional career, he has been a football official with the Texas Association of School Officials since 1990. His extensive volunteer service includes serving as a Board Member of the Harlingen International Airport Advisory Board, RGVCU Nominating Committee, the Cameron County Parks Advisory Board, the City of Harlingen Community Improvement Board, the Boys & Girls Club of Harlingen, and the City of Harlingen Golf Course Advisory Board.

Mr. Araiza has been married to his wife, Dorraine, for 26 years, and they have three children—Michael, Ernest, and Jon.

“I’m honored to have been appointed to be a board member for Harlingen’s Valley International Airport.  I am thankful for this opportunity to serve our community and help make a positive difference! I look forward to assist in the growth of our beautiful airport.  I plan to stay informed and support our wonderful city of Harlingen and RGV“

– Mr. Araiza. 

GEORGE McSHAN has lived in Harlingen for over 50 years and was
employed 32 years at Texas State Technical College – Harlingen; for the
last 20 years as College Dean. In 1988, he was elected to the Harlingen
School Board and served for 30 years. He has served in every officer
position, including 9 different times as President. During his tenure,
numerous honors have been bestowed on the board, including the
recognition of Best Board in Texas 1993 and Superintendent of the
Year in 1993. In 1998-1999, he was elected President of the Texas
Association of School Boards, its first African American, and in 2004,
he was elected President of the National School Boards Association,
only the second Texan to hold this position in its 66 year history.
McShan has also served as a Community Ambassador for Raise Your
Hand Texas, a Nonprofit organization advocating for all public school students in Texas.
In 2002 McShan started his business as an Independent Consultant providing professional
educational services and was a partner with BWP & Associates, a national Superintendent Search
firm. He is a registered and authorized provider by the Texas Education Agency. His expertise
includes evaluating and improving student outcomes, for traditional public and charter Schools.
He has conducted school board governance training for over forty different school districts in
Texas, twenty in Region One, Alabama, Oklahoma, Wisconsin, and Louisiana. He has conducted
over twenty five Superintendent Searches including McAllen, San Antonio, Corpus Christi, and
Ysleta in Texas. Also included are Bentonville, Arkansas, Huntsville, Alabama, Mobile, Alabama,
Tulsa, Oklahoma, Jackson, Tennessee, Shreveport, Louisiana, Springfield, Ohio, Webster Groves,
Missouri, and Greenville, South Carolina.
McShan served as Chairman of the North Forest Independent School District Board of Managers
from 2008 to 2010 appointed by the Texas Education Commissioner. McShan is also an advisor
to the University of Texas Cooperative Superintendency Program (TCS) and Texas Principal
Leadership Academy (TPLA). Some of his significant honors are: Recipient of the Annual National
Hispanic Caucus “Abrazo” Award 2006 outstanding leadership award, first recipient of the
Leadership TASB “Celebration of Leadership 2006 outstanding alumni award”, recipient of
“Lifetime PTA Membership” for Texas and the “National PTA Association”. In 2008 he was
appointed by the Mayor as Chairman of the Harlingen Task Force on Juvenile Crime, Graffiti and
Gang Violence. McShan is engaged in the community and often collaborates with civic and
governmental organizations. He serves on the Board of the Boys and Girls Club, and Community
Development Block Grant, and the Cameron County Appraisal Review Board.
McShan has worked with Mission CISD and helped them become among the Top Five ranked
School Boards in the State for 2021, and to achieve the HEB Top Board for Texas in 2019.

Greg Mar is the District Accountant for the Rio Hondo Independent School District. Mr. Mar’s love of numbers has given him the opportunity to thrive in business. Drawing from over 25 years of experience working for private companies, CPA firms, and even his own businesses, Mr. Mar has developed a reputation for his refreshing take on accounting. Born in San Leandro, California, he moved to the RGV at a very young age and attended the University of Texas at Austin. He holds a Bachelor of Business Administration degree in Accounting and a Master’s in Accountancy. As an experienced accountant, Mr. Mar understands that for a business to succeed, it needs the guidance and direction of good numbers. He excels not only in providing these insights but also in helping his peers to understand them. When he is not working, he loves to spend time with his beautiful wife, Michelle. Mr. and Mrs. Mar love to travel, and they have visited various parts of the world, including Paris, London, Prague, Dubai, Rio de Janeiro, Tokyo, and Madrid, to name a few. Mr. Mar is a Board Member and co-treasurer for the Harlingen Area Educational Foundation (HAEF) and is a member of the Texas Society of Certified Public Accountants.